Four days connecting international buyers from 11 source markets with Vietnam’s tourism suppliers: hotels and resorts, tour operators, airlines, MICE and destinations.
Connecting Partners, Creating the Future
16 – 19 October 2026 · Ariyana Convention Centre, Da Nang
Programme at a glance
2025 post-show reportAbout the Danang International Tourism Festival
The Danang International Tourism Festival is an annual B2B event run by the Da Nang Tourism Association, bringing together international buyers from 11 source markets and suppliers from across Vietnam in three segments: leisure, MICE and tour operations. Buyers are referred by national travel associations including KATA (Korea), JATA (Japan), CATS (China), ATOR (Russia) and TTAA (Thailand).
The 2026 edition runs 16 – 19 October at the Ariyana Convention Centre with HorecFex Vietnam. It comprises an exhibition floor of more than 300 companies, a thematic workshop on the development of Vietnamese tourism, international and domestic B2B matching sessions, a Gala Dinner and buyer inspection programmes.
A country of world heritage, around four days of trade
UNESCO-inscribed heritage across the country, four domestic hops around Vietnam, and eight destinations inside the host city itself — itineraries for the days before and after the show.
Vietnam’s World Heritage
Sites inscribed by UNESCO, from the limestone bay in the north to the Champa towers of the centre — two of them lie inside the host city itself.
- Complex of Hue MonumentsCulturalUNESCO 1993
- Ha Long Bay – Cat Ba ArchipelagoNaturalUNESCO 1994
- Hoi An Ancient TownCulturalUNESCO 1999
- My Son SanctuaryCulturalUNESCO 1999
- Phong Nha – Ke Bang National ParkNaturalUNESCO 2003
- Imperial Citadel of Thang LongCulturalUNESCO 2010
- Citadel of the Ho DynastyCulturalUNESCO 2011
- Trang An Landscape ComplexMixedUNESCO 2014
Source: the UNESCO World Heritage List.
Explore Vietnam
Four domestic hops under two hours — from the thousand-year capital to the southern pearl island and the karst plateau on the northern frontier.
Hoan Kiem Lake & the Old Quarter
A thousand-year capital: the Turtle Tower on the water, a car-free Old Quarter at weekends, the Temple of Literature and the museums minutes away on foot.
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Saigon after dark, along the river
The country’s largest business hub. Landmark 81 mirrored in the Saigon River, the Nguyen Hue promenade, Ben Thanh market and street food that runs all night.
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Sao Beach & the pearl island
Fine white sand at Sao Beach, coral snorkelling around the An Thoi archipelago, and the world’s longest over-sea cable car.
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Tu San canyon & the Nho Que river
Said to be Southeast Asia’s deepest canyon, seen from the Ma Pi Leng pass inside the UNESCO Dong Van Karst Plateau Global Geopark. Take a boat along the jade-green river below.
Read moreInside the host city
Eight destinations inside the city limits, from the Han riverfront to two UNESCO sites.
Dragon Bridge & the Han riverfront
The dragon breathes fire and water on Saturday and Sunday nights. Walk the east bank at sunset, finish on a night cruise.
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Ba Na Hills & the Golden Bridge
The cable car holds two world records. Go up before 9am to cross the Golden Bridge while cloud still covers it.
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Limestone peaks & the stone carving village
Five limestone outcrops, the Huyen Khong cave, and the 400-year-old Non Nuoc stone carving village.
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My Khe Beach
Named by Forbes among the world’s most attractive beaches. Swim in the morning; surf between September and March.
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Linh Ung Pagoda & the red-shanked douc
A 67-metre Lady Buddha faces the sea. The old-growth forest behind her shelters the rare red-shanked douc langur.
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Hoi An Ancient Town
A UNESCO site half an hour from Da Nang. On the 14th night of each lunar month the town cuts its lights and runs on lanterns.
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Cu Lao Cham — the biosphere reserve
UNESCO listed the Cu Lao Cham – Hoi An Biosphere Reserve in 2009. Eight islands and over 300 hectares of reef holding some 300 coral species; snorkel off Hon Lao, then eat seafood on the beach.
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My Son Sanctuary
A UNESCO World Heritage Site since 1999. More than seventy Champa temples raised between the 4th and 13th centuries for Shiva; about twenty still hold their original form. Go early, before the heat.
Read moreThe festival in numbers
Source: closing figures of the 2025 Danang International Tourism Festival.
Why attend the festival
Central Vietnam’s largest B2B trading floor
The 2025 edition ran nearly 6,000 appointments over two days, weighted towards Northeast Asia, Russia – CIS and India.
Meetings booked before you fly
The matching system schedules by product line and free slots. Buyers sit down on arrival instead of spending day one looking around.
The destination is right outside
Three famtrip routes — Son Tra, the Marble Mountains and Hoi An — run straight after the trading sessions. The product is seen, not read about.
What the industry says about the festival
The event reflects Da Nang’s strategic vision and openness — rising and breaking through by way of sustainable development and global connection.
News
All articles
Hue steps up destination promotion to elevate its tourism brand
Hue’s People’s Committee has issued its 2026 plan to carry out the “Hue Destination Communication and Promotion Strategy”, settling on the positioning “Hue – Land of Happiness”, launching a multilingual tourism portal and producing promotional TVCs for airlines and digital platforms.
Quang Ninh strengthens its pull on the domestic market
In the first half of 2026 Quang Ninh welcomed over 12.4 million visitors, about 9.8 million of them domestic, a major contributor to revenue of nearly 35,200 billion dong. The province is diversifying products and pushing MICE and the night economy to extend stays.
Vietnam and Germany deepen cooperation in culture, sport and tourism
In Hanoi on 31 July 2026, Minister of Culture, Sports and Tourism Lam Thi Phuong Thanh received German Ambassador Helga Margarete Barth; the two sides agreed to widen cooperation in heritage, sport and tourism. In the first half of 2026, over 175,000 German visitors came to Vietnam, up 16%.
Key exhibitors include
Buyer referral partners
Which role are you here for?
I want to exhibit
Book a booth, meet vetted international buyers, and get your product into their 2027 selling season.
See detailsI want to be a buyer
Apply to the Hosted Buyer programme, get a pre-built schedule and inspect the central region first-hand.
See detailsI want to be a speaker
Apply to present at the source-market forum or the topic sessions on technology and sustainability.
See detailsFrequently asked questions
What is the Danang International Tourism Festival?
Where and when is it held?
Who should attend?
How do I register?
What does the Hosted Buyer programme include?
What languages are supported?
Organisers, partners and sponsors
